Is it hard to sell a property? You probably asked yourself this question long before entering the world of real estate. It is important that you know what you are getting into before starting a new career.
Although you may be mentally prepared for the challenges that lie ahead and have already submitted and passed the exam to obtain your license, whether or not your journey is easy depends on your organization skills and ability to adapt to market demands.
Most real estate agents start in the profession part-time. And that is one of the main advantages that this work is going to offer you: You can set your goals and decide at what pace to meet them.
If you are just starting out, following these tips can make your entry into the market much easier:
1. Find a broker that fits your style
One of the main difficulties of starting working part-time in this environment is getting a broker that offers you the resources to work correctly. The problem is that a broker earns money based on the work of the agents who work in it. So brokers usually allocate resources to agents who work full-time, since these offer a greater return in the long term.
When you choose a broker, try to take into account the following conditions:
- A physical workspace – A dedicated office space.
- Advertising resources – These depend on how the work will be executed.
- Establishment of fair contract goals – Most brokers will measure your performance. Monthly goals may be impossible for an agent working only part-time in the field.
2. Fix your schedule
One of the biggest advantages of being a real estate agent is that you become your own boss and you manage your own work hours.
However, this can become a disadvantage for you when you work part-time if you do not stick to a well-designed schedule and work plan – especially if you chose part-time to keep a second job, continue your studies or exercise some other absorbing activity.
In order to keep this from happening to you, it is important that you maintain and respect an effective work schedule.
3. Get a partner
An important key to succeeding as a part-time real estate agent is not working alone. There will be times when you will need support, especially at the beginning when you want to learn what to do and how to reach more and better customers easily.
Associating yourself is one of the best ways to handle this. Even real estate agents who work full-time need a partner to cover them from time to time. It is always important that you follow certain rules:
- Keep conditions clear. It is important that everyone knows what they can or cannot do while on your team.
- Always offer a reward for the support you receive.
- Be grateful and reciprocal.
4. Build up a network
The work of a real estate agent is based on people! Building a network that you can work through interpersonal relationships is much more profitable in the long term than putting a photo of yourself on the side of a bus. A strong and wide network will not only bring you more clients, but it will also bring more opportunities for clients and contacts to make better closures.
5. Use a marketing funnel
Unlike marketing in other markets, the first contact you have with a potential customer will almost always be in person or by phone, so you should always be aware.
But, how can you generate that first contact?
At the end of the day, there are only two really reliable sources to generate first contacts today apart from traditional advertising:
- Marketing campaigns in social networks and email.
- Get referrals through your network.
About this, while your network will almost always give you a higher probability of closure than mass advertising, it is important that you know that there tend to be many fewer leads that this generates.
Digital campaigns are usually an excellent alternative. To not depend on your network in 100%, especially if you are starting and do not want to invest in traditional advertising.
Conclusion
At the end of the day, have a good sales funnel, track your leads and keep the people interested will always be the actions that guarantee you succeed as a part-time real estate agent.
Take these tips into account, and let us know in the comments if you have any other advice to succeed in this business.
Sources:
https://www.mashvisor.com/blog/successful-part-time-real-estate-agent/
https://www.mashvisor.com/blog/generate-leads-real-estate-agent/
https://www.inman.com/next/4-must-knows-before-jumping-into-real-estate-part-time/